On this episode of Mastering The Room, we’re joined by Aaron Pickering, an alumnus of the Strategic Public Relations program at GSPM and a brand strategist with executive-level experience in strategic planning, campaign development and integrated marketing. Over the course of his career, Aaron has worked with several organizations in a variety of communications capacities — including nonprofits like Equal Justice Works, the Direct Care Alliance and the Fair Labor Association; in-house at companies like Ceres, Inc.; and in a consulting role with a variety of corporate clients through his work at the Cone, a major communications agency focused on corporate social responsibility. Most recently, he served as Director of Brand Strategy at FIRST, a non-profit organization that focuses on inspiring young people’s interest and participation in science and technology, as well as serving as an adjunct professor of public relations at GSPM, where he continues to pass on the lessons he’s learned to the next generation of communicators.
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